Legal Disclaimer

How Our Product Images Are Made

Every garment on this website is real. Each piece is one we make, and we photograph the actual garment ourselves.

For most of our catalogue we then use image-generation models to create a model wearing that garment, working from our photograph of the real piece. The garment is ours; the model wearing it is generated. They are not a real person, and we do not use photographs of our customers, or anyone’s likeness, to create them. Nothing you send us — photographs, measurements or messages — is used to generate this imagery.

Product images made this way carry this mark in the corner of the image, with a short note beside it saying what it means. Products shown only in unedited photographs do not carry it.

Because a generated model is not you, how a garment falls on one is illustrative rather than a promise of fit — the size chart and our custom sizing service are the reliable guide.

AI-Generated and Digitally Created Images

Certain images displayed on this website may be generated, enhanced or modified using artificial intelligence or other digital tools. Such images are used solely for visualisation, styling, illustrative and representational purposes. They are not intended to depict, reproduce, imitate or refer to any particular individual, celebrity, model, designer, brand, product, artistic work or other third-party subject. Any unintended resemblance or similarity to any person, object, design, work, product or brand is purely incidental and does not imply any association, endorsement, sponsorship or affiliation with Aashas.

Commissioned Photographs and Website Photography

Photographs displayed on this website may include images specifically commissioned or created for Aashas. The appearance of any person, garment, object, location, background or other visual element shall not, merely by reason of resemblance or similarity, be construed as representing or referring to any particular third party. Unless expressly stated, no association, endorsement, sponsorship or affiliation with any third-party person, business, designer or brand is intended or implied.

Garments, Dress Designs and Tailoring Styles

Garments, tailoring styles and fashion products displayed by Aashas may incorporate commonly used cuts, silhouettes, fabrics, embroidery styles, embellishments, colour combinations, patterns, construction techniques and prevailing fashion trends. Any similarity to a garment, fashion style or product designed, manufactured or marketed by any other designer, tailor, fashion house or brand shall not by itself imply copying, association, collaboration or endorsement. Unless expressly stated otherwise, Aashas does not represent that any product displayed on this website is affiliated with, authorised by, endorsed by or sourced from any third-party designer or brand.

Product Appearance and Representational Images

Images displayed on this website are intended to provide a general visual representation of the product or styling concept. Actual colour, texture, embroidery, embellishment, fit, finish, detailing and overall appearance may vary due to lighting, photography, screen/display settings, fabric availability, tailoring, customisation and the handmade nature of certain products. AI-generated or digitally created images should not be treated as exact representations of the final product unless specifically stated to be photographs of the actual product.

Third-Party Intellectual Property and Trademarks

All trademarks, trade names, logos, artistic works and other proprietary material belonging to third parties remain the property of their respective owners. Any incidental appearance, reference or similarity on this website is not intended to suggest ownership, endorsement, affiliation or association with Aashas.

Claims, Objections and Grievance Contact

If any person believes that any photograph, AI-generated visual, garment, design, description or other material displayed on this website infringes or affects any copyright, trademark, design right, personality right or other lawful interest, the person may contact Aashas with full particulars of the objection and supporting material. Aashas will review bona fide complaints and may, where considered appropriate, modify or remove the relevant material without prejudice to its legal rights and contentions.

Grievance Officer
Anitha Kommareddy, Founder
AASHAS, 377, Road No. 10, Jubilee Hills, Hyderabad, Telangana 500033, India
Email: care@aashas.in
Phone and WhatsApp: +91 99899 90983

We acknowledge every complaint within 48 hours and aim to resolve it within one month of receiving it.